About Social Enterprise Assist

We exist to help Sport for Social Change organizations improve their financial sustainability and increase their impact through Social Enterprise.

By generating their own funds, charities and development organizations have greater flexibility to plan, deliver and achieve their outcomes. These funding mechanisms can compliment grants, donations and other income streams as part of a balanced and diverse funding strategy. There are various definitions for Social Enterprise. For us, it is any profit-making activity undertaken to generate income that is wholly reinvested in social development. Often the enterprises have additional social benefit, as well as providing training and employment opportunities for participants.

The scope and potential for Social Enterprise is enormous! It can be anything from renting out a room or a pitch to running a complex venture such as a restaurant or a clothing brand. The underpinning principles are the same, and the Social Enterprise Assist tools have been created to support your organization through a structured and comprehensive process towards achieving greater sustainability and impact.

Developed with funding from Common Goal, Social Enterprise Assist is a Social Enterprise itself, with funds generated by the service reinvested in Sport for Social Change around the world!

Social Enterprise has transformed our organization, helping us to improve sustainability as well as providing structured pathways for young people to achieve sustainable livelihoods. There has been much to learn along the way, and Social Enterprise Assist will be an enormous help to any organization seeking to set up or enhance self generating income activities.

Hana Taiji, Country Director, Kick4Life.

The SEA Tools

The methodology and tools have been collaboratively designed by a team of leading Sport for Social Change organizations with many years of experience developing and running successful Social Enterprises across the world. Their collective knowledge has contributed to the following tools and services designed to provide tailored and intensive support to assist organizations towards achieving greater sustainability and impact.

Online Toolkit

The online toolkit includes ten steps towards setting up and running successful Social Enterprises, from organizational analysis and idea generation to business modelling, fundraising and implementation.

Remote Consulting

Once you’ve signed up as a Player to use the toolkit you’ll be assigned a Coach to support you every step of the way. Depending on your specific package, the Coach will provide a mix of online review and mentoring calls, unlocking each stage as you progress through the toolkit.

Onsite Consulting

This is an additional feature to the above, providing the Coach with the opportunity to gain an even more in-depth insight to your organization, working closely with your team to assess challenges and help you to identify enterprise opportunities.


We have designed a number of workshops to support groups of organizations at different stages of their development. Whether it’s a focus on idea generation or more advanced business modelling, we can adapt our content to suit different needs and plug-in to existing network events and conferences.

Through these tools and services we provide tailored and intensive support to assist organizations towards achieving greater sustainability and impact. To find out how we can assist your organisation, please get in touch.

News & Impact

Find out how we are helping organizations around the world to improve their sustainability and increase their impact.

Social Enterprises Change the Game for VAP in Kenya

In 2012, at a conference in Lyon, Enouce Ndeche, Founder & Executive Director of Vijana Amani Pamoja (VAP), attended a session on social enterprise development. The session was delivered by Steve Fleming of Kick4Life, a fellow Common Goal community member organisation which had developed a series of successful hospitality social enterprises in Lesotho. Kick4Life’s restaurant and […]

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Workshop series for Common Goal organisations in SE Asia

Football United, as a part of the Social Enterprise Assist team and Common Goal, delivered a 6-Session virtual social enterprise training series to members from the Southeast Asia Common Goal Regional Network. With support from the UEFA Foundation for Children, social enterprise was realised as a critical step to support the longevity of the organisations […]

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Open Field Launches Equipment Rental Business

Common Goal Community member Open Field, which delivers a range of health & personal development programmes for disadvantaged young people in Cameroon, has launched a new equipment rental social enterprise. Open Field Rental Services will generate income to support the organisation’s Football for Good programmes, as well as providing job training opportunities for young people. […]

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One small step to make a big difference

To find out how Social Enterprise Assist can bring a whole new level of flexibility and an injection of impetus to your current funding strategy, please get in touch today – we’re eager to work with you!

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